How to Start a Successful Online Coaching Business
Have you made a real commitment to your business yet?
Or are you still in the “dating” phase, waiting to see if you’re still “feeling it” before you go all in?
Here’s the thing: If you’ve got that wait-and-see mentality, you’re never going to have 100% energy and intention behind what you’re doing, you’ll struggle unnecessarily, lose steam, and declare it a loss at the first sign of trouble.
Well, we can’t have that happen on our watch!
That’s why we want to help you right now to make an energetic shift toward being 100% all-in for your dream!
To help you build your business foundation.
Ready? It’s time to declare:
- I believe in my dream
- I am going to go all in for my dream
- I will learn (and do) what it takes to bring that dream to life
- This is not just a little side-hustle hobby anymore
- I am putting my figurative business hat on, embracing all aspects of my business
- I will show up with consistency, authenticity, and courage
- I will move through discomfort to grow my successful business
- I’m done thinking about it and talking about it...I am ready to BE about it
Ooh, that feels good, doesn’t it?
Because the truth is this: It’s no longer enough to say you have an idea for a business. Ideas are wonderful, but if you don’t take action on them, they sit in your head. They don’t go anywhere, they don’t do anything, and most importantly, they don’t HELP anyone.
And helping people is the best way to use an idea, no matter what it is.
It’s time to make your ideas real. To make your business real. It is time for your business to have its moment in the sun and see the world.
Here’s the best part: you don’t have to do this alone. Actually, you shouldn’t do this alone!
You have us. Sherri and Jessie, the “Get Unstuck Coaches” extraordinaire. We’ve been where you are -- stuck, frustrated, and feeling defeated. We had to figure it out on our own (which we wouldn’t advise!) and it took much longer than necessary to have success in our individual businesses. We want to help you avoid the common mistakes and get the best possible start to an awesome business journey.
Read more: 3 Mistakes Every Coach Makes (and How to Avoid Them)
The support we needed didn’t exist then, so we teamed up to reinvent the way coaches receive support so they can live their business dreams faster and with way more ease and FUN.
Now it’s your turn!
In this post, we will deep-dive and you’ll learn the honest, no fluff guidance to:
- Discover the true roadmap for your entrepreneurial journey so you can have accurate expectations and projections for the next 12 months and beyond.
- Clear out the clutter of indecision and make the decisions in your business that you’ve been putting off so you’ll have more capacity for needle-moving activities
- Level-up your audience growth, income goals, and overall results with the magic of collaboration and partnerships
Ready? Set? Go!
The Successful Coaching Business Roadmap
Now, every successful and efficient journey starts with a map. Not that we need to know each and every stop or destination on our journey, but a map can provide crucial and critical guidance for taking a path that will send you in the direction that leads to your greatest success, to the realization and achievement of your dreams and ideas.
So this is going to be your roadmap. Keep in mind that these steps will be a little bit different than you’ve contemplated before. Maybe they are in a different order than you expected. Stick with us!
What we're going to do is model this map after our own business journeys. We (Jessie and Sherri) have had success in our own businesses by following the steps outlined here.
Start With an Idea
We know it starts with an idea. Your unique, fabulous, earth-shattering vision for a kickass business that serves your future clients in extraordinary ways.
So take this idea, this passionate vision you have, and consider the following:
Figure out what NEED your idea meets:
When you think of your clients, what do they need that only your idea can provide for them? What problem, issue, or shortcoming does your idea solve? Most successful businesses happen because there is a need to be filled. So this is the time to reflect on your own business ideas that you have and whether or not those ideas are meeting a true need. And that it’s a solution that people are looking for.
You don’t want to spend time educating the marketplace about a problem people didn’t know they had...and a solution they weren’t looking for. Find your unique solution to solve a problem your people actually have already...and bam! Your business is born.
Even if there are other solutions out there, it doesn't matter. If you feel that YOU are the person to bring the solution for the need, then it's yours. No one will do it like you with your own special twist.
Your idea should light you up and be something you are passionate about, of course. Just make sure that you are not simply deciding “It would be fun to do this,” because that may not be enough in order to build a truly successful business.
We also understand that for many of you, you already have an idea and have worked with that idea, maybe for years. It just isn’t going where you want it to go. It isn’t growing how you want it to grow. It isn’t the gotta-have-it solution you expected it would be for your ideal clients.
Now here are two things to consider:
1. Maybe it’s time to finetune the messaging and marketing so that your potential clients better understand how it solves their problem
2. Maybe there is a more authentic idea that aligns more closely with who you really are. One that takes you in a different direction than you expected or planned for. Don’t be afraid of that!
This is called PIVOTING (not to be confused with quitting!) Pivoting is making slight shifts in your business (whether it’s with the audience you serve or the problems you solve) until you find your sweet spot. This can even happen more than once! For example, Sherri pivoted from health coach to life transformation coach to people-pleaser coach to sales coach and now to business coach -- where she feels super aligned with her purpose and has found her sweet spot! When the clients that show up in your world inspire you as much as you inspire them, you're right where you should and need to be.
Make a COMMITMENT to your idea:
Now that you have your idea and you know that it meets a real need, it’s time to make it real. This doesn’t mean simply dabbling, dipping your toes in, and testing the waters. You have to go all in on this idea. On your business. On your dream. You must do everything you can to make this happen.
Our guess is that you have lots of great ideas. So many, in fact, that maybe you feel paralyzed at times. Unsure how to start, what your next best step should be. (We call that being stuck, by the way… and we created a free powerful process, The Get Unstuck Formula, so you can spend less time in confusion and overwhelm and more time serving and earning.)
When you’re chasing too many ideas, you’ll find it too difficult to focus on any one thing and you’ll spend a lot of time doing lots of disjointed things without truly making any meaningful progress to help anyone. This is why you must commit to one idea at a time, and give that one idea all your attention until completion (or a decisive pivot).
One great place to start is to brainstorm the core tenets of your business, breathing life and direction into it so you can then work on growing and communicating it to your audience.
Read more: 3 Simple Yet Powerful Questions to Set Your Business Foundation
Now that you have your idea and are committed to making it real, you are ready to move forward in your journey to the next step: Collaborate.
Now is the time to find your people, your kindred spirits, your sounding boards and best supporters. People who get what you are trying to do, what you are trying to accomplish, and are in your corner rooting you on through the ups and downs and everywhere in between.
This may be a little out of order from what most people are teaching. Most of the time you're going to hear you this: build it and then you find your coaches, mentors, partners, or team later.
We say why wait? Find your people now.
“But I’m a solopreneur,” you say?
If there was one thing we want you to get out of this post that could change your business forever, it’s to ditch this idea of wearing “solopreneurship” as a badge of honor.
No successful business owner gets there alone.
Read more: How to Avoid the Lonely Struggles of an Entrepreneur
You do NOT have to go it alone. You CAN find your people who will help, advise, and support you along your journey. And as a result, your journey will be that much easier (and way more fun!)
Cue the sighs of relief . . .
Find Your Support Squad
Now some of you may automatically think of turning to your spouse, your family, your friends for that support and help. If that works for you, awesome! Bring everyone in on your Big Idea.
However, many of us find that our friends and family are unable to provide that guidance and support we truly need. Not always through any fault of their own, but perhaps they simply aren’t equipped to understand what you are trying to build and how to build it.
Or perhaps they don’t believe in what you are doing and may even discourage you from pursuing this Idea, this dream, this business. We really do owe it to ourselves and to everyone in our lives to not expect them to be our business partners and brainstormers, but to find people who can do that with us.
The truth is, you may need true collaboration from someone or lots of people who have been where you are and succeeded, or from those who are just starting out just like you.
So collaborate with someone, with a community.
Lucky for you, StarrCox has an amazing community of coaches and entrepreneurs in our Collective Membership. When you join, you will meet and engage with action-taking, engaged coaches and entrepreneurs in our own platform. It’s a truly incredible place to find inspiration and support.
What you need is your personal support squad, people who can be in your corner. People who can help keep you in action. This doesn’t have to be a partnership, but it certainly can be. Some partnerships may turn out not to be a perfect match for business, and that’s ok.
Finding your people, your supporters, your advisors will boost your morale and move you closer to reaching those incredible goals you deserve to reach.
Pro Tip: Build relationships and networks in order to help and support each other. Reach out into various communities in your industry. Connect with and meet others. Exchange phone numbers and emails, and help each other out.
Woo-Hoo! You have an Idea, you have found people to Collaborate with, now it’s time to make a Plan.
Now you are ready to brainstorm with others, to block out time to make this Idea a priority. It’s time to arrange your life so that you have room for this beautiful business to grow, grow, grow!
We completely understand how full your lives are already: Jobs, families, volunteering, endless to-do’s, errands...your life is filled with responsibilities and requirements to keep it running smoothly, with the lights on and the fridge stocked.
Perhaps the thought of rearranging your life for your new business is overwhelming, and you can’t imagine how to make that work. Here’s the best way to think about it: the important thing is to START. Start how you can, when you can, where you can.
Don’t keep pushing this off. Don’t keep avoiding it. Don’t put it on your “someday” shelf and never see it come to fruition. YOU know how important this dream is. YOU know how many people your idea can help. YOU know that once you get this Idea off the ground, you will change the world. So let’s make that Plan!
Set up deadlines for yourself:
Decide on some dates for your business to-do list and put them on your calendar! Commit to these dates and make it a priority to honor them as commitments, as promises to yourself and your business.
Of course you should be realistic and honest with yourself about these dates, and don’t break yourself or your relationships in order to make a date “work.” There is a fine line between holding yourself accountable and forcing something to happen before it or you are ready.
Talk to the people in your life:
Your husband, your kids, your roommate, whoever shares your life and space needs to be aware and (hopefully) supportive of the plan you are making to create this business. Sit them down and have a real conversation about what your Idea is, and help them understand that you are going all-in on making it real.
This is the time to make your loved ones aware of what you need from them in order to be able to fully commit to this business. Maybe you just need their emotional support. Maybe you are counting on some extra childcare or a dip into your savings account for investments and startup funds.
It’s so healthy and helpful to lay out all of your plans now so everyone can be on the same page. That way they can understand what you’re doing, why it’s so important, and what you need from them in order to truly commit to this business. Even if they do not react in the way(s) you were hoping or expecting, it’s still so important to communicate with them ahead of time to try and head off any misunderstandings, resentment, or confusion as you work to make your business happen.
Block out time in your daily schedule:
Think about how your days are structured right now and decide on the best time of day for you to work. What is the time that works best for your schedule? How can you work around the things in your life that cannot change (think work, school, family commitments)?
Work with your current schedule and make sure you are still honoring your preexisting schedule and priorities. Maybe it’s waking up an hour earlier before the kids wake up, setting aside some of your lunch break time, or staying up a bit later each night to work before bed. You can start with small chunks of time and build from there.
This may involve rearranging some aspects of your life. Putting aside some of your current activities or hobbies in order to carve out that block of time to give your business attention and care.
We like to get our schedule dialed in every Monday morning by following a simple, 5-step process outlined in this free “Slay Your Weekly Goals” infographic. Grab it and print it out to help you focus on your priorities too!
Once you have your time blocks, put them in your calendar (yes, we said it again!) Remember, these shouldn’t be your “hopefully” or “maybe” time blocks. They are meant to be concrete commitments that your business needs so you can devote time and brainpower in order to build your business.
Commit to these time blocks every time you schedule them and stay true to them as appointments that you’ve made. Your business deserves your time and cannot grow without it.
So there’s your plan! You have some dates, you ironed out the details with your loved ones, and you scheduled time blocks in your days to really start setting everything in motion.
How exciting! You are moving forward already! Now it’s time to really dig in and Build this business.
As entrepreneurs, we often get stuck in planning mode. But planning, thinking, researching, and brainstorming without action keeps you from moving forward. It keeps your Idea from moving forward and keeps your business stuck inside your head instead of entering the world to spread its wings and live.
So yes, by all means, make your plan. But then roll up those sleeves and get to work building.
Building it yourself vs seeking out help:
It’s important to understand that you do not have to reinvent the wheel. There are already resources at your disposal, proven processes to build up each aspect of your business.
You have two options every time you work to build up an aspect of your business: do it yourself or get help. There are plenty of ways to build without investing. You can look up free training videos, tutorials, guides, or listen to podcasts and learn how to set something in place on your own. Invest your own time and brainpower to understand and set up a system or process. You can do the “free” version of a program rather than paying for a monthly subscription.
However, you might realize that the time and effort it would take to learn something yourself would be too much of a time investment... too time-consuming, too overwhelming to take on alone.
That’s when you reach out and ask for help. Whatever you need help with, find an expert to teach it to you, do it with you, or do it for you. Whatever will get the ball rolling in the most effective way possible so you can move onward and upward.
Pro Tip: You can also let us here at StarrCox assemble your custom business-building dream team and grow this business with you, every step of the way. Then we can really deep dive into the most effective, efficient strategies for your unique vision.
This is when that community you found, those collaborators you connected with, can come into play. You can go into your supportive community, ask your people for help or guidance. Having those relationships in place so they know you and what you’re trying to build before you reach out is far better for true relationship building when you do ask for their help.
You can start by simply asking to run an idea or thought by them or ask if they have a recommendation for who to turn to for guidance with a certain aspect of business-building. Or you can fully invest in the training or service they provide to get moving!
This is another way that our StarrCox Collective can help: providing you with an awesome, built-in community of supportive, inspiring, incredible coaches taking action toward their dreams too.
So let’s build that business.
The order of these steps may look different for each of you, but all of them are vitally important to building up your business.
Establish Your Brand Identity
Establishing your brand identity and color scheme is a great foundation for your visibility strategy. Create your business’s signature colors, fonts, imagery, and overall messaging in a way that lines up with your mission and how you want people to feel when they see your logo and marketing materials.
A great place to start is by taking the free Color Quiz created by Michelle Lewis, the Visibility Vixen. This short quiz will help you discover how your brand colors should resonate with your targeted audience, your ideal clients, to help them feel and react to your brand in the ideal way.
You may be surprised by your results, but trust them and go with it!
Set Up Your Legal Foundation
*Disclaimer: we are not lawyers and the following information is not intended to be legal advice.
If you want to dig deeper into any of these topics, our recommended go-to for all things legal -- especially for coaches -- is Joey C. Vitale. Not only is he incredibly knowledgeable, but he also makes legal stuff both understandable and fun. Amazing, right?!
For many of us, this step can feel overwhelming and difficult, but it doesn’t have to be that way. We will break it down and simplify it so you can feel more comfortable getting started.
Ready? Here goes.
Creating your legal business entity is a critical step for business owners for three primary reasons:
- A business entity shields your personal assets from your business liabilities. A properly established entity is legally distinct from its owner, meaning that actions taken on behalf of the entity do not expose the owner to liability. Without a legal entity, you can be personally responsible for any liability your business incurs.
- Your business entity can help you to save money on taxes. Depending on your company’s size, expenses, and profitability, choosing the correct type of business entity can reduce the amount of taxes you owe. It may be worthwhile to consult with a tax professional when deciding which type of entity suits your case best.
- A properly formed and operated business entity projects a professional image and will inspire confidence in your potential clients. A professional image shows customers that they can trust your business, as well as its products and services.
Super important stuff here. So don't skip it! Or don't think you can just do it later. Set yourself up now to avoid or prevent any future legal issues.
Now it’s time to choose the entity type that suits your business best.
Depending on your specific situation, you will most likely want to form a Sole Proprietorship, DBA, or LLC. (Again, you can consult with a tax or legal professional for assistance in making your decision.) You should also spend some time reviewing the Secretary of State website for your location to help you decide which is right for you, as well as for instructions regarding which documents you will need to submit with your business entity application.
Once your legal entity is established, you will most likely need ongoing legal support for various items related to your business operations. These can include non-disclosure agreements for outside consultants helping with your business, contractor agreements for work you need performed, terms of service and/or privacy policies for your website, and employment agreements for when you are ready to start hiring and building your team. Although there are several companies that provide these kinds of documents online, we typically recommend RocketLawyer.com for these services because of its low fees and huge catalog of templates to choose from.
We know, it seems like a lot. But you've got this. All of this is totally manageable if you break it down step by step and do some research to ensure you are making the right choices for your present circumstances and account for future growth.
Now let's talk money!
Get Your Finances In Line
We know, it's easy to want to put your head in the sand when it comes to finances. But now that you're embracing all aspects of your business, it's time to get real with your finances. Again, we will guide you through it.
And hey, this can be fun (and even exciting) when you imagine how you can build more profit as a result of all your efforts. Cha ching!
The best place to begin financially is to make a budget - a reasonable, realistic plan with attainable goals and expectations. Business-building requires money, and establishing your initial budget will help you to effectively strategize and plan where to spend your dollars to deliver maximum results, especially if your budget is small.
This is also the time to brainstorm where you are going to get additional funds to continue growing your business. Maybe you should start by offering smaller programs to acquire the revenue needed to create higher-value ones. It’s always a great idea to get a few one-on-one clients while you’re building your business.
Once you have your financial plan, you then need to take action on your finances.
The best place to start is to open and deposit funds into a bank account under your DBA or LLC name. This will allow you to separate your business expenses and revenue from your personal finances and will also help you to stick to your budget. You will also need to enroll your DBA or LLC with a payment processor so you can start accepting payments from your clients. PayPal, Stripe, and Square are great, low-fee options for small businesses and start-ups.
We also highly recommend getting some kind of accounting tool to help you manage your money and analyze your business’ financial performance. QuickBooks Online is a fantastic service with an easy user interface, robust functionality, and low monthly costs. Additionally, QuickBooks and TurboTax are products offered by the same parent company, Intuit, and as a result, if you use QuickBooks for your accounting, then you can automatically transfer your financials to your annual tax filings during tax season. This automatic integration is a real time-saver for anyone who’s not a finance/accounting guru.
Related: Pricing Strategies for Coaches: 7 Ways to Shift Your Money Mindset
So you set up your legal and financial foundations, awesome!
You are doing so great. Now it's time to get out in front of your audience and find your dream clients. This is when it gets really fun. . .
Grow Your Audience
For starters, obviously you need to have an audience to actually talk to about all the amazing things you have going on. Your audience is where you find your clients. So start maximizing your visibility and reach right now, as soon as you understand what your vision is.
There are many, MANY ways to grow your audience, to get your business and your message in front of the people who need it the most. You don't have to do them all, but choose one or two and get started.
It's okay to start with the zero. Everyone does! Here at StarrCox we started with zero. This undertaking that we took on together...we had no people in our joint email list. We had no followers on our business Instagram page. But we didn’t let that stop us because hey, everyone's gotta start somewhere!
We held a live Summit with 400 registrants using a very small list. So don't worry about the numbers right now.
Just start with one and grow that audience.
Social media can be a great way to start. Instagram, Pinterest, Facebook, Twitter, LinkedIn . . . all have their pros, cons, strengths, and challenges. A great way to figure out which outlets to use is to figure out your comfort zone: where do you feel most at ease? Where do you have the biggest following already? You can always branch out from there, but starting with the familiar makes it a whole lot less daunting.
We do recommend you create business accounts for any social media you will use, not your personal pages. You can certainly advertise to your current network using your personal profiles, but having an entirely separate page for your business makes you appear more professional and streamlined for networking and advertisement to a targeted audience.
Another way to gain an audience is to create and grow an email list and periodically send out updates, newsletters, or quick advice to warm people up to being clients of yours. A great way to start gathering contacts for your email list is to design some free resources and provide them to others in exchange for their name and email address (a freebie or opt in).
And never disregard good old-fashioned in-person networking: talk to people about your business! It builds your confidence to talk about your newly budding business, and lets people get to know you in a personal, face-to-face way.
Next up: tech talk!
Because we all know that your business will absolutely benefit from setting up the best technical systems for the direction you want to take your business.
Set up your technology
When you look at what other coaches are using or what they recommend, it can be wayyyy overwhelming to decide which ones to use or pass on for your own business. What works for them might not work for you.
So the big questions you should ask when thinking about your tech needs are:
“Do I need this?"
"Do I need this right now?”
Because one of the biggest mistakes new coaches make is to start purchasing tech and subscribing to platforms and software they don’t need (yet). Instead, just start with what you need. Then you can grow from there.
Let's start from the beginning with the essentials that most of our clients need:
- Email: You need a way to regularly communicate with your audience.
Of course you will be probably doing that through social media, but you should consider moving them from the social media platforms to your own email list. Because if something happens to those platforms, you don't have any way to retain those followers.
That's why you will need what's known as a CRM system (customer relationship management) which is an online software intended for email gathering, sorting, automating, and sending content to your audience. We use Active Campaign in our business.
- Website: You need at least one landing page/opt-in page.
That's it. You do not need a whole website to start out. You simply need one landing page where people can provide their email address and name to get into your email list.
For landing pages, we use Kajabi (since we also host our programs there.)
- Graphic Design: you will also need something to create pretty and branded graphics for all platforms.
Canva has a free option that will get you started and we are obsessed with it.
- Calendar/Booking: you need a way for people to book a call on your calendar.
This is especially true if you will be selling a higher-ticket offer. We use Calendly because it's affordable, reliable, and customizable.
- Payment: you definitely need a way to get paid when you have a YES from a client!
We use Stripe and Paypal that are connected to our Kajabi platform for taking payments on our smaller products as well as our bigger investments.
- Product Platform: if you have digital products.
You will need a platform to host them, so your clients can access them once they pay you. We use Kajabi for this as well, and love it.
- Video storage/sharing: many clients want a replay of your session with them to review later.
We currently use Vimeo and Google Drive, and have used Dropbox in the past.
- Video Conferencing: to meet online with your clients, collaborators, and potential partners.
We use the tried and true Zoom because it's easy to set up and most people know how to use it.
So that, our friends, is the basis of your Plan. (Happy dance! High fives!)
You’ve got one more step and you probably can feel it coming...
It’s time for real, purposeful, driven Action.
Oh yes, it's go time.
The last step to this roadmap is Act. We all know we have to take action, but what we want you to do is take consistent, strategic, aligned action. Don’t just get yourself “busy” without a meaningful goal you are working toward.
Want to be a MASTER at action-taking? Work on shortening the time between inspiration and action.
Start Big or Start Small
At this point you have to just push the button. Any button. It’s going to be scary (and exciting!)
But you CAN do it.
Because your Idea deserves action, your business needs action, and it’s up to you to take it where it needs to be.
Making yourself visible can feel daunting and vulnerable. The “What If’s” can start clouding your mind. But don’t let it stop you! Push the button anyway. Your business won’t happen without action. Even if you make a mistake or two, you can get right back up and recover.
Read More: 3 Mistakes Every Coach Makes (and How to Avoid Them)
Play to your strengths.
Start with an action that you know you can do. Start with your passions.
Is there one aspect of your business you are just itching to get going? Start there! Start with excitement, joy, zest and let that keep propelling you forward. Business-building really can be fun, exciting, exhilarating, and rewarding.
Celebrate your wins
We have a big practice in our business of celebrating every day. Lots of high fives and happy dances all the time.
Congratulate yourself for the progress you make, the steps you take, the buttons you press. Celebrate yourself and all the ways you and your business are growing and changing.
You are learning so much, meeting new people, forming relationships, and putting new systems and structures in place that you never imagined before. Give yourself credit for these high five worthy accomplishments. You deserve it and it will keep you motivated for more.
Have a “Get Unstuck” Plan
Getting stuck. It happens to each and every one of us. But there is a difference between getting stuck and staying stuck, and that is the time that passes before moving forward again. This is where it’s crucial to have a plan to get unstuck and quickly back into action every time!
Read more: Learn to Get Unstuck and Take Action in Your Business
On this journey of entrepreneurship, things can happen really fast. But sometimes they don’t, and that can feel like a setback. A disappointment, a discouragement. A point when you have to make some new decisions or reevaluate your direction. (without sacrificing your ultimate goals)
So yes, you will get stuck. But our rule here at StarrCox is no staying stuck.
You must never stay stuck. And you won’t… at least not on our watch!
There is always a solution.
Always Remember: Stay True to Your Vision
It’s critical, as you go through your journey, to continue checking in with yourself to make sure you are staying true to your vision. It can be easy to get lost in the details and to do lists, to forget about the outcome you started out moving toward.
Start with the end in mind, the transformation you are seeking to make, the problems your Idea seeks to solve. Stay true to your vision and the gap you are striving to fill. Let that continually guide you through every step of your process.
Your journey will likely require tweaking, pivoting, or problem-solving if you find yourself in a bumpy place. Be smart and strategic, and make your moments count.
Eyes on the prize, Friend. We know you can get there!
Choose your next best step: StarrCox Will Help!
So now that you know the roadmap for building your business, the path toward success, we are still here for you! There are so many ways we at StarrCox are on your side, in your corner, working with you and cheering you on.
You are NOT alone. You don't have to be alone building this incredible business of yours. And all we want to do is serve you, our amazing community. We are passionate about you and your business succeeding.
You are seen. You are heard. You are cared for. We see all that you are doing and working so hard to build and accomplish and we LOVE you for that.
We are inspired by your heart and willingness to bring your dream to life.
And we are SO excited to see it all happen!
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